TOOL
Figma, Illustrator, Photoshop, After Effects
BRAND IDENTITY
CHALLENGE
Concert experiences are often limited to the performance itself, leaving fans without meaningful opportunities to connect, socialize, or fully enjoy the day beyond the show.
These platforms and artist sites offer highly functional, information-rich portals for live event access, but they often struggle to balance corporate utility with visual excitement, frequently resulting in dense, text-heavy layouts that can feel more transactional than experiential.
BENCHMARK ANALYSIS
SOLUTION
Oncore transforms concerts into full-day experiences where fans can connect, socialize, and build community. By curating personalized spaces, interactive activities, and exclusive perks, we extend the excitement beyond the stage, creating an environment where music lovers bond through shared interests and make lasting memories.
The logo depicts a rising or setting sun, symbolizing the full-day Oncore experience—from the beginning of the day to the final encore. The radiating lines also echo the light rays from concert spotlights, capturing the excitement of live music.
BRANDMARK
LAUNCH CAMPAIGN
Every fan has their own concert ritual, Oncore brings them all together. This campaign celebrates the personalities, habits, and quirks that make every fan’s pre-show experience unique. Whether they’re early birds, planners, or spontaneous souls — Oncore is made for all of them. It humanizes the brand while visually showcasing what “a full-day experience” looks like from many perspectives.
TAKEAWAY
Through this project, I learned how challenging it can be to develop a launch campaign within established brand guidelines. Working within an existing visual system pushed me to think more strategically, balancing creative expression with consistency. This process strengthened my ability to problem-solve within constraints while ensuring the campaign still felt fresh, cohesive, and impactful.
MORE WORK
